Ad 1 featuring snow goggles.
Ad 2 for beach sport sunglasses.
Ad 3 for motorbiking goggles.

Defend Your Eyes

Project
Create a print ad campaign to showcase the cutting-edge technology Oakley uses to customize their products for any sport.
Concept
I based the copy on the idea that these sunglasses are like shields. The website had many stories of hard-core athletes who claimed the products saved their eyes. The featured athletes are in mid-action. I drew them to contrast with and highlight the sunglasses.
Year
2011