These are the tidiest sketches I’ve ever done. Maybe the campaign concept inspired me.
Draft Print Ads
Develop a print and web ad campaign to show that Lufthansa excels at the basics of air travel.
Flying has gone from fun to frustrating. Many airlines try to emphasize amenities like personal tv screens, or luxurious lounges. As a German airline, Lufthansa is stereotypically punctual, and surpasses most of its competition. It may not be sexy, but for many travelers it is essential.