Draft Website

This initial mockup of the site looked more environmental than anything else because of all of the natural colors.

Original mockup for onemisfortuneaway.org

Website

One Misfortune Away

Project
Create an ad campaign and website to educate people and to encourage empathy for homeless people.
Concept
While doing research on homelessness on the National Alliance to End Homelessness website, I was struck by how easily an unexpected medical problem, job loss, death in the family, etc. can push you out of your home. In this guerrilla campaign, the life-size cardboard cutout of a homeless person has a mirror for the face so when people pass by they see themselves. The sign that the homeless person carries directs people to the website for more information on where and how to help.
Year
2011