Logo

In all of our logos, I tried to convey the staleness quality, without being so disgusting that you wouldn’t want a piece.

Results of the Stale Cake logo contest

Website

The initial designs for the website had a comic book slant to them, but the action oriented style did not suit our irreverent tone. We decided to capitalize on the name of the comic and embrace a cake store theme. This freed us to have more fun with the copy on the site and to differentiate Stale Cake from other web comics.

The color palette shared the bright and rich pastels of many dessert stores, but I added heavy greys and browns to tamp down the cheeriness.

Stale Cake Website Mockup

Favorite Comics

Stale Cake Comics

Project
Develop a website for a webcomic that I co-created with Asha Parham. Design the logo and print materials. Illustrate the comics.
Concept
Asha heard that the term “stale cake” was used by the Japanese to apply to women past their marrying age and thought it would be a great title for a comic chronicling dating, aging, and other life foibles.
Year
2013-2015