In all of our logos, I tried to convey the staleness quality, without being so disgusting that you wouldn’t want a piece.
The initial designs for the website had a comic book slant to them, but the action oriented style did not suit our irreverent tone. We decided to capitalize on the name of the comic and embrace a cake store theme. This freed us to have more fun with the copy on the site and to differentiate Stale Cake from other web comics.
The color palette shared the bright and rich pastels of many dessert stores, but I added heavy greys and browns to tamp down the cheeriness.