John Rushworth
"I don’t like designers who see their work as an excuse to parade their personalities. That’s not good design. Good design is about understanding the product and communicating its qualities to the world.”
"First and foremost, you have to develop an ability to think and analyze. This is an intellectual job before anything else. Don’t believe that intuition will ever deliver magic.”
- 1989 - present, London office
- Package and graphic design
- For him, success as a desiger is all about working quietly behind the scenes and concentrating on letting each object, whatever it may be - a box, a poster, a menu- do its job properly.