Paula Scher
"Fifty percent of doing good work is actually having it made. And getting it made means understanding the obstacles."
"When you're feeling stale, the best thing you can do to shake things up is to look at what you've been doing for the past five years - and stop. The thing that's most to be feared is doing the same thing over and over again."
- 1991 - present, New York office
- Type director, posters, exhibitions
- Would put type on everything except her dog.