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Monette T. Punzalan
Monette Punzalan
UX Designer

My Process

UX Design Cycle

Discover
Develop an understanding of the challenge

• User interviews
• Stakeholder interviews
• Surveys
• Competitive analysis

Define
Clarify and communicate the problem

• User personas
• Empathy maps
• User journeys
• Problem statement

Ideate
Brainstorm and develop situations

• Affinity maps
• Card sorts
• User flows
• Information architecture

Iterate
Show and refine the design

• Wireframes
• Interactive prototypes
• Design system

Test
Create , experiment, and iterate

• Usability testing
• A/B testing
• Desirability evaluations

Case Studies
What I did and what I learned along the way