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My Process
UX Design Cycle
Discover
Develop an understanding of the challenge
• User interviews
• Stakeholder interviews
• Surveys
• Competitive analysis
Define
Clarify and communicate the problem
• User personas
• Empathy maps
• User journeys
• Problem statement
Ideate
Brainstorm and develop situations
• Affinity maps
• Card sorts
• User flows
• Information architecture
Iterate
Show and refine the design
• Wireframes
• Interactive prototypes
• Design system
Test
Create , experiment, and iterate
• Usability testing
• A/B testing
• Desirability evaluations
Other Work
Digital and Print design
